"The light only shines in certain places this time of year and that coupled with snow consistency we found the parameters in which we could work. We focused on the man made features of cat tracks and snow gun formed mounds and ledges. After quite a bit of communication we had captured a few shots that we thought were worthy. This fueled the fire and we raced the descending sun on one of the shortest days of the year. To me these photos represent the small amount of snow necessary for fun..."

If this doesn't get you hyped for winter then we don't know what will. Last season Icelantic athletes Hayden Price, Scotty VerMerris, Amy David, Julian Carr, and Aiden Ulrich took Alta and the surrounding Wasatch by storm during the deepest days of the year with filmer and editor Andrew Mildenberger. Here's a little window into the experience. Enjoy, the deep days are coming. #ReturnToNature

New year's 2017 brought lots of snow to the west. Thiss first storm of the year was described as an "overachiever". Here's Icelantic athlete and team manager Scotty VerMerris getting amongst it at Alta on the new Nomad 125

Jumbo size snowflakes floated from the sky as I clambered in my ski boots through the Alta Ski Area parking lot until I found fellow Icey athlete and team manager, Scotty VerMerris. I squinted to see through the blustery snowfall as he pulled out a pair of skis from his truck. This was my first moment meeting The Maiden. Scotty handed the skis over to me, and we hustled to the Wildcat lift. After clicking into the skis and getting lifted into the sky on the two-man chairlift, I recall staring down at the ski’s topsheets mesmerized until it was time to put those babies to use. All afternoon, we repeated the cycle. Lift ride to pow slashing, pillow bashing, and cliff dropping. I immediately fell in love with the Maiden for it’s versatility of being playful and surfy in the smooth powder while maintaining a durability in the chopped up snow and providing a stable ski to land airs on.

Words by Hayden Price -

I have been incredibly blessed to have never had a serious injury requiring surgery. I recover quick and my worst injuries include splinter fractured pelvis caused by rock fall and some concussions going back to my downhill mountain bike race days.... read more

Icelantic athlete Max Meissner AKA "Lord Of SnowFront" out of Germany brings us another insanely rad and entertaining web series called "Adventure Seeker". This 5 part series documents Max's season long visit to the US to ski as much of Western North America as possible traveling by van and capturing and creating this project all by himself with some help along the way. Do yourself a favor and sit back and enjoy these webisodes and let us know what you think. Here is episode #3.

  Some called it "The storm that saved the season!" It sure was nice to get substantial totals last week. Thank you Ullr may we have another! Check out a couple runs from an infamous day in Little Cottonwood Canyon....

  My friends from Strafe Outerwear came to Utah for a couple days and despite January conditions we still found some soft snow and plenty of fun times! Shot on the Sony Action Cam Mini around Alta Ski Area. -...

I found myself sitting at my desk at Icelantic HQ in Denver on Thursday with plans to head to Utah over the weekend to do a demo in Park City to support the National Abilities Center (NAC) in conjuction with...